official member: Question Everything Club, where 'best practices' come to be politely doubted"

Your subscription has been confirmed, which means you've willingly joined a bi-weekly expedition into marketing's questionable truths. That's either very brave or very curious of you. Possibly both.

What happens next:

• Every other week, your inbox will receive our latest attempt to make sense of it all
• Your data stays locked in my vault (I'm weird about privacy, not about your personal information)
• We'll question everything together, because that's what happens when you put marketing people in a room with too many spreadsheets

First newsletter for you arrives next Tuesday. Until then, take comfort in knowing you're not the only one staring at dashboards and wondering if any of this makes sense.