correct me if i'm wr.ong
Welcome to the receipts folder. Every newsletter issue lives here, serving as proof that yes, we really did question that.
Browse through past episodes of professional doubt, data-driven dissent, and occasional moments of clarity. Perfect for late-night reading when you're wondering if you're the only one who thinks that campaign attribution model makes no sense.
Start anywhere. Question everything.
First newsletter dropping soon...
Be patient. We'll get there.
critical by design, optimistic by nature
Hey! And welcome to my newsletter. My name's Alexandra-Emily (or Alex, or Emily in short), and I build systems to make sense of marketing chaos, mostly because someone has to.
Fueled by caffeine, carbs, data, systems, and a healthy distrust of 'industry best practices,' I turn marketing mayhem into measured madness.
Think of me as your Marketing Operations translator: I turn gut feelings into graphs and buzzwords into something that actually means something.
