asking more questions worth asking
Each issue takes one piece of marketing conventional wisdom and asks "...but are we sure about that?" Sometimes the answers surprise us. Sometimes there are no answers, just better questions.
the social side of marketing
Here's a terrible truth: the best marketing strategy in the world means nothing if your team is miserable. So we talk about that too:
- How to lead without becoming the villan boss in someone else's story
- Building teams that don't hate each other (or at least hide it well)
- Getting other departments to stop using "marketing" as a curse word
- Keeping your sanity when the data says everything is on fire
- Turning skeptics into allies (mostly legally)
but like... why subscribe?
Because somewhere between 'synergy' and 'data-driven insights,' there's got to be actual human sense. We're going to stumble around until we find it, armed with spreadsheets and a questionable sense of humor.
And if you don't subscribe? Well, the marketing industrial complex will continue its march forward, with or without you. Your sales team will keep making promises your data can't cash. Your product team will keep launching features nobody asked for. And somewhere, a social media manager will post another "How it started/How it's going" meme.
published bi-weekly by a human who believes that:
- Data doesn't lie (but people interpreting it often do)
- Most marketing best practices deserve a good hard poke with a stick
- The only way to learn is to question everything – especially yourself
- Teams are like gardens – they need care, attention, and occasional pruning
- The best marketing happens when people actually talk to each other (shocking, we know)
